If you don’t have a team yet, mention the talents you wish to hire. This gives investors an idea of your company’s culture. If you are a startup, you can mention the qualifications and responsibilities of your key team members. If you are an established company, this is a good place to mention your achievements and experience in the industry. It can include the business location, owners, team members, company history, etc. Here, you mention a brief overview of your company. Investors look at your mission statement to check if your values are compatible with theirs. This assures the reader that you have a long-term vision.Ī mission statement should be short and easy to read. Specify why your company exists and the goals you want to achieve through it. These include the following:įirst, start by establishing the core purpose of your business. The job of an executive summary is to communicate key points of your business plan to your readers as quickly and concisely as possible. An impressive executive summary should be comprehendible on its own without any additional info from the business plan.
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